MEDIA KIT

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For more information, or to organise an interview about this social impact initiative please contact: [email protected]

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Mindful in May Founder, Dr Elise Bialylew

Dr Elise Bialylew meditating

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Media Release

Science-backed mindfulness campaign for stronger minds and a better world

10 minutes a day to change your mind and the world for the better

January 2020 - Mindful in May—the world’s largest online mindfulness meditation and fundraising campaign—is set to return for 2020. Every May, thousands of people worldwide join the program featuring the world’s best experts and build mental resilience through committing to 10 minutes of meditation per day, while also raising funds to address the world’s most urgent global issues. Over the last eight years, Mindful in May has taught over 40,000 people to meditate while raising $800,000 to bring clean, safe drinking water to the developing world. Due to the unprecedented and catastrophic bushfires in Australia, this year Mindful in May’s fundraising efforts will be directed toward this cause.

Climate change is the most urgent issue of our time. Adding to this enormous challenge is the World Health Organisation stating that depression is a leading cause of disability worldwide. We are in an environmental and mental health crisis like never before. As a society we need to build inner tools for greater resilience, clarity, compassion and creativity to manage the very real challenges of our time. Mindful in May teaches science-backed tools to empower people’s minds while fundraising for our collective future.

Research undertaken by Monash University revealed that participants of the program experienced measurable, positive health benefits. These included greater focus, improved stress management, increased levels of self-compassion, greater positivity and reduced negative emotions. During the course, participants commit to practicing just ten minutes of mindfulness everyday throughout the month.

Along with establishing a sustainable, evidence-based mindfulness practice during the month, participants access a world class mindfulness and wellbeing program featuring global experts in well-being, mindfulness and the brain, climate change, including John Kabat Zinn, Kelly Mcgonical and many more. Along with many leading experts, Mindful in May has also had the support of ambassadors such as Magda Szubanski and partners such as Google HQ in Silicon Valley.

Mindful in May founder Dr Elise Bialylew, a doctor trained in psychiatry, mindfulness expert and author of the bestselling book The Happiness Plan , believes it is only through teaching people greater self awareness, mindfulness and compassion that as a society we can collectively solve the current wicked problems we face, both from a climate and mental health perspective. Elise explains “It’s like a fun-run for your mind, where you learn tools to develop greater mental resilience, while also having an opportunity to make a positive difference in the world as a whole.” Mindful in May supports stronger minds for a better world.

Registration and fundraising open at the beginning of April and the program commences on May 1st.

Transform your mind and the world with just 10 minutes of meditation a day this May. Join Mindful in May www.mindfulinmay.org

For more information, or to organise an interview with Dr. Elise Bialylew, please contact: Anna Hickey, [email protected]. Download images: http://bit.ly/2R0fki5

Instagram: @mindfulinmay | Facebook: MindfulinMay | Twitter: @mindfulinmay

Research: https://bit.ly/2u5295K

Charity water projects funded by Mindful in May fundraising:
https://my.charitywater.org/mindful-in-may-4/projects

About Dr Elise Bialylew
Elise Bialylew M.D is a mindfulness meditation expert, doctor trained in psychiatry, social entrepreneur and published author who’s on a mission to improve the wellbeing of our society and our planet. She was recently recognised by the Australian Financial Review as a 2019 AFR Women of Influence and was a Telstra Business Awards finalist. Find out more about her Amazon best seller, The Happiness Plan here.

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Join Mindful in May and learn mindfulness with the world’s best experts

 

Mindful in May is the world’s largest annual, online mindfulness fundraising campaign. It's a one month online program featuring exclusive in-depth interviews with world  leaders in the field of meditation and wellbeing, who each share their latest scientifically-backed, cutting-edge insights to help you flourish. So far the initiative has not only taught over 30,000 people to meditate, it has also raised over $600,000 to transform the lives of more than 12,000 people through the gift of clean, safe drinking water.

 

Transform your mind and the world with just 10 minutes of meditation a day this May.

 

Register Now www.mindfulinmay.org. #mindfulinmay @mindfulinmay

ARTICLES ON MINDFULNESS TO SHARE

Below are some articles written by the Mindful in May founder Dr Elise Bialylew. You can share them as guest posts on your website and share on social media with #mindfulinmay

If you’d like to publish them on your blog as guest posts, just copy and paste them. Please make sure you attribute any article to Mindful in May and the writer Dr. Elise Bialylew, Founder and host of Mindful in May. If sharing on social media please tag @mindfulinmay and #mindfulinmay.

SAMPLE SOCIAL MEDIA POSTS

  • PAUSE. Close your eyes. Count three breaths – You just meditated. Want more? Sign up to #mindfulinmay @mindfulinmay

 

  • This May I’ll be transforming my mind – and the world. Will you join me? #mindfulinmay @mindfulinmay

 

  • #meditating for 10 min/day is proven to sharpen your focus. I’m trying it out for #mindfulinmay. Join me? @mindfulinmay

 

  • #mindfulinmay – a global one month #meditation challenge to fund clean #water projects. I’m in. Are you? @mindfulinmay

 

  • Clear mind for you. Clean water for others. This month I’m joining #mindfulinmay – will you? @mindfulinmay

 

  • Your #mind is your biggest resource. What are you doing to #nourish it? Here’s an idea: @mindfulinmay #mindfulinmay